The Newspaper Society’s Feature Link service has won a pounds
630,000 regional press campaign for Action 2000, the Government’s
Millennium Bug watchdog.
Feature Link is a service that targets potential advertisers who don’t
normally use regional press, such as Government bodies and
It is the third time the service has persuaded Action 2000 to put its
budget into the regional press; it has already run two successful
Millennium Bug campaigns this year.
Feature Link offers tailor-made advertising features to a network of 750
co-ordinators who are responsible for advertorials in 1,300 regional
titles. Action 2000 has supplied them with a page of advertorial with
national elements to which local editorial copy can be added.
The campaign will run from 13 December.
Action 2000’s marketing director Nicky Ackhurst said: ’If the Feature
Link service did not exist we would not have been able to run this
We have been impressed with the results we have seen in previous
regional press campaigns.’
The Newspaper Society also recently landed the Christmas anti-drink
drive campaign through Feature Link, and private sector wins include
Barclays Bank, Nuffield Hospitals and Manchester United.