Activision 'blur' by The Viral Factory

The Viral Factory has created a mash up viral to promote the upcoming launch of Blur, a new game set to be released by Bizarre Creations through Activision.

The spot takes famous internet clips from a variety of games and cuts them together to demonstrate the realistic effects of the racing game, and the frantic gaming experience.

The clip has already had 306,000 views in just over a week.