Actor Michael B. Jordan pokes fun at Kobe Bryant in Apple TV spot

Apple's basketball references are usually lost on its non-US audience, but it's latest Apple TV spot with NBA star Kobe Bryant is universally funny.

Apple TV: actor Michael B. Jordan and basketball star Kobe Bryant
Apple TV: actor Michael B. Jordan and basketball star Kobe Bryant

The spot sees Bryant hanging out in his trailer with actor Michael B. Jordan, who is purportedly about to play him in an upcoming biopic. 

Bryant shows the younger actor clips of his early career by getting Siri to open the NBA app on his Apple TV. "See that?" Bryant tells Jordan, as the pair watch the player in his prime. "That's the guy you're playing in this movie."

But 29-year-old Jordan says he'll be playing Bryant all the way through, likening his role to The Curious Case of Benjamin Button, partly in refernece to Bryant's upcoming retirement.

The spot follows a string of ads featuring celebrities, including a Taylor Swift clip for Apple Music, and the Cookie Monster for an iPhone 6s outtakes film.

Brand: Apple

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content