Ad ban supporters target other media

Campaigners for a ban on the advertising of junk food to children are turning their fire on press and posters after securing some curbs on TV commercials.

The advertising industry, which is reviewing its code of practice after a request from the Government, is under mounting pressure to tighten it to bring it into line with the new rules for TV from Ofcom.

Professor Sir Albert Aynsley-Green, the Government's Children's Commissioner for England, said: "Our research has found that the advertising of unhealthy foods in magazines, posters, text messages, internet pop-ups, cartoon and film sponsorships are drowning out healthy eating messages for children.

"We await with anticipation the proposals from the Committee for Advertising Practice on the self-regulation of non-broadcast advertising and hope it will have the courage needed to urgently tackle the alarming increase in childhood obesity."

However, the Commissioner criticised Ofcom for ruling out a 9pm watershed for junk-food commercials on TV.

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