Ad Week Europe moves from BAFTA to Picturehouse Central

Advertising Week Europe, the London-based summit for marketing, entertainment and media types, is to move from BAFTA 195 Piccadilly for the first time.

Picturehouse Central opened for hire in 2015 (Picturehouse)
Picturehouse Central opened for hire in 2015 (Picturehouse)

Taking place on 18-22 April, the 2016 installment of Ad Week will be held at the newly refurbished Picturehouse Central near Piccadilly.

The event launched in 2013 and has been held at 195 Piccadilly, the home of BAFTA ever since. Matt Scheckner, chief executive of Ad Week, explained the decision to move was made in order to give the experience, as well as its partners and delegates, "breathing room".

He added: "BAFTA was where we began and the partnership with this great institution and the neighboring St. James’s Church, Piccadilly, was a fantastic home from our first three years. Picturehouse appeared almost magically at just the right time in just the right location and we are thrilled to stay in the same Piccadilly Circus area and be able to do much more for our constituents."

A number of other venues around the Piccadilly area will also play host to Ad Week events. Fortnum & Mason will house the Culture + Commerce Lunch Series, Southwark Cathedral the 2016 Opening Gala, and Scala and Koko will both host live concerts.

A new industry-led comedy event will take place at the Soho theatre.

More: AWE 2015: "A change needs to happen in the experiential client structure"

AWE 2015: Digital OOH should broaden brands' experiential reach

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