Adam Crow, MindShare’s head of press, is leaving the agency after
less than a year in the job.
Crow, who was appointed to head MindShare’s press division in March,
will leave the media agency at the end of the year to be sales and
marketing director of a start-up internet venture, Totally Plc. He will
be replaced by Paul Thomas, who is press director at Universal
’We are tremendously sorry to lose Adam as he has been a great press
buying director,’ Mandy Pooler, the chief executive of MindShare,
’But, like a lot of people in the industry, he has an opportunity he
can’t turn down.’
Totally Plc will be a collection of community websites, the first of
which will be Totally Jewish.com, which specialises in services for the
Crow will join Dan Levitt, who was previously at Universal McCann where
he ran the Sky account, and Steve Burns, the former managing director of
the IT consultancy, Conduit Communications, who is chief executive of
the new venture. Totally Plc will float on AIM at the beginning of next
’I didn’t want to leave MindShare, but it is one of those things that I
had to do. It (Totally Plc) could be a dream ticket,’ Crow said.
Crow joined the WPP network in 1994 as head of press and radio at
Following the merger of the Ogilvy & Mather and J. Walter Thompson media
departments to form MindShare, he moved across to become business
director. He took over from Paul Mukherjee as head of press in the
spring, after the latter moved to Wieden & Kennedy.