Adam & Eve/DDB and McCann lead UK hopefuls in first wave of Cannes Lions shortlists

Adam & Eve/DDB has picked up nine Cannes Lions nominations across three categories for its work for Calm and The Cybersmile Foundation.

CALM's "Project 84" by Adam & Eve/DDB
CALM's "Project 84" by Adam & Eve/DDB

The agency’s Instagram campaign with influencer and body confidence activist Chessie King was shortlisted four times in Mobile, while "Project 84", its campaign for Calm in partnership with ITV in which 84 "suicide statues" were installed on the top of the ITV Tower, was shortlisted three times in Outdoor and twice in Design.

McCann Birmingham also picked up nine nominations, all in Radio & Audio and all for Dexcom’s G6 Gluten Monitoring System.

UK agencies and companies were shortlisted 52 times in total across Design, Mobile, Outdoor, Radio & Audio and Print & Publishing.

The winners for each of those five categories will be announced tomorrow evening.

Abbott Mead Vickers BBDO was shortlisted five times: four times in Design for Plastic Oceans and Lad Bible, and once in Radio & Audio for Snickers. Super Union picked up five nominations in Design, and Google Creative Lab got two in Design and two in Outdoor.

There were 206 nominations from the US, including 26 for Ogilvy & Mather Chicago, 19 for BBDO New York and 14 for David Miami.

The agency shortlisted the most times across the five categories was Chile’s Prolam Y&R, with 33.