At a glittering ceremony at the Grosvenor House Hotel on Park Lane in London, the agency was awarded gold in the Outdoor retail category and silver in the Outdoor fashion, clothing, footwear and accessories for its campaign "bad fit" for Harvey Nichols.
The same campaign landed two silvers in the press category, and the agency was a finalist in the Press automotive and retail categories for work for Volkswagen and Harvey Nichols, respectively.
"Monty’s Christmas" by Adam & Eve/DDB for John Lewis also picked up gold in the film category.
Mother London picked up Film Agency of the Year after winning three golds, three silvers which included work for "beds" and "the wonderful everyday" for Ikea, "epic strut" for Moneysupermarket.com, and "fly like Rufus" for AB InBev.
Wieden & Kennedy won digital agency of the year having picked up gold for "the other side" for Honda Motor Europe, and silver for "#holidayspam" for Three.
Integrated agency of the year went to Iris Worldwide after it picked up a gold and silver for "#ThereWillBeHaters" for Adidas.
Engine won the Paul Arden Award for "missing type" for NHS Blood and Transplant, after picking up two golds for the campaign.
Leo Burnett London also picked up two golds for "#likeagirl" for Procter & Gamble and "emojis" for McDonald’s in the Outdoor and Digital categories, respectively.
Other golds went to "4NewsWall" by 4Creative for Channel 4 News, "probably the best poster in the world" by Fold7 for Carlsberg, "lifepaint" by Grey London for Volvo, "game before the game" by R/GA London for Beats by Dre, and "every man remembered" by Rainey Kelly Campbell Roalfe/Y&R for Royal British Legion.
