Adam & Eve picks up AirAsia creative brief

Adam & Eve has won its second piece of business since launching in January.

The start-up has been appointed to handle creative duties for AirAsia, the South-East Asian budget airline part-owned by Virgin Atlantic.

The agency picked up the business without a pitch, and its first brief will be to create a through-the-line campaign to run across the region promoting the launch of AirAsia X, the world's first long-haul budget airline. It will then handle all creative duties as the company looks to expand its services out of the region.

James Murphy, the founder of Adam & Eve, said: "We're delighted to be working with AirAsia and look forward to the opportunities it affords, both at home and abroad."

AirAsia X was launched in January, and will open for business in July, its first route being between Malaysia and the Australian Gold Coast. It will then focus on flying to destinations more than four hours from Kuala Lumpur, including China, India and Europe.

AirAsia launched in December 2001 and now flies to more than 48 destinations including Malaysia, Thailand, China, Vietnam and the Philippines. In August last year, Virgin Atlantic announced it had acquired a 20 per cent stake in the business.

- Media pitch, World 1, p20.

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