Adam & Eve wins £2 million Benecol advertising account

Benecol, the Johnson & Johnson-owned food brand, has appointed Adam & Eve to handle its £2 million advertising account.

Adam & Eve wins £2 million Benecol advertising account

The agency won the business following a pitch against Bartle Bogle Hegarty and 18 Feet & Rising. The process was handled by Agency Insight.

Benecol first called a pitch for its advertising business in June, after MCBD, the previous incumbent agency, resigned the account having held the business for longer than ten years.

Benecol currently produces a number of low cholesterol food products, such as margarines, yogurts, milk and olive oil.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content