Adam & Eve wins £7 million Phones4u account

LONDON - Adam & Eve has scored its second win of the week by scooping the £7 million Phones4U business.

Phones 4u...Adam & Eve wins ad account
Phones 4u...Adam & Eve wins ad account

It picked up the account following a pitch against WCRS, the incumbent, and Mother.

The agency will now be responsible for all of the company's above-the-line advertising.

Adam & Eve has been briefed with creating a new brand positioning for the company.

This is expected to move away from the current work, which is based on a series of bizarre characters.

Campaign also revealed today that the agency was chosen by EMI Music to promote its artists and increase revenues using non-traditional channels.