AdBlock Plus turns tables on Facebook

AdBlock Plus claims it has already found a way around Facebook's new feature to combat ad-blocking.

AdBlock Plus turns tables on Facebook

However, Facebook, which made its move only two days ago, has retorted that AdBlock Plus’ method is removing more than just ads.

A Facebook spokesperson said: "We’re disappointed that ad blocking companies are punishing people on Facebook as these new attempts don’t just block ads but also posts from friends and Pages."

Ben Williams, head of operations at Adblock Plus, wrote in a blog post that its new filter may not be effective for long.

Williams said: "This sort of back-and-forth battle between the open-source ad-blocking community and circumventers has been going on since ad blocking was invented; so it’s very possible that Facebook will write some code that will render the filter useless — at any time."

Steve Chester, director of data and industry programmes at the Internet Advertising Bureau, told Campaign this week that publishers should be wary of emulating Facebook by trying to make ads indistinguishable from non-commercial content. 

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content