Addison Lee launches Rugby World Cup-themed fleet

Car hire company Addison Lee has unveiled #RugLee, a 20-strong fleet of cars designed specifically for the Rugby World Cup.

The #RugLee fleet is making its way around London throughout the World Cup
The #RugLee fleet is making its way around London throughout the World Cup

Each car is wrapped in one of the 20 participating nations' flags, and to offer passengers the chance to truly get in the tournament spirit, the drivers will hail from the country which their flag represents.

Those who spot an Addison Lee car with a competing nation’s flag are being invited tweet or Instagram an image of the vehicle to @AddisonLeeCabs with the #RugLee hashtag to receive a ride in the car, as well as discounted travel.

Each customer can claim up to 20 discounted journeys, one for each car in the #RugLee fleet.

The #RugLee fleet will be avaiable for journeys between now and the final day of the tournament on 31 October. 

Peter Boucher, chief commercial officer at Addison Lee, said: "With rugby fever set to sweep across the capital, we want to help rugby fans celebrate and show support for their teams.

"We are always looking to provide the best possible service to our customers and with public transport undoubtedly being busier over the coming six weeks, the limited edition #RugLee fleet is a fun way for us to help keep London moving."

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