Adidas acts on Euro 2000 excitement

Leagas Delaney takes a light-hearted approach to its latest international spot for Adidas, which is timed to capitalise on the excitement over the Euro 2000 football championships.

Leagas Delaney takes a light-hearted approach to its latest

international spot for Adidas, which is timed to capitalise on the

excitement over the Euro 2000 football championships.



The commercial, set to the upbeat soundtrack of Bowie B’s remix of Toots

and The Maytals’ Broadway Jungle, stars England’s David Beckham,

France’s Zinedine Zidane, Holland’s Patrick Kluivert and Italy’s

Alessandro Del Piero.



The team parks a lorry filled with 1,000 Adidas Terrestra Silverstream

footballs, the official ball of Euro 2000, in a deserted Amsterdam

square.



They then let the balls spill out all over the square. Hidden cameras

pick up the reaction of passers-by. Some try to steal the balls and most

can’t resist a good kick. The football stars join in the kickabout.



The spot was directed by Academy’s Peter Cattaneo. Cameramen were

disguised as dustmen and others hid up trees in order to capture the

genuine, unselfconscious reaction of all the pedestrians.



Adam Collins, the account director on Adidas, said: ’We want to

demonstrate Adidas’ unrivalled understanding of the game in an emotional

way; to show that we love soccer as much as the audience does.’



The ad was written by Rob Burleigh and art directed by Dave

Beverley.



UK Media planning is by Leagas Delaney and buying is through New

PHD.



Carat handles the planning and buying in the rest of the world. The

campaign will run in Europe, Asia and Latin America.



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