Adidas appoints Havas Helia for international CRM

Adidas has appointed Havas Helia to its international customer relationship management account after a competitive pitch.

Lionel Messi: the Argentinian footballer starred in Adidas' football advertising this year
Lionel Messi: the Argentinian footballer starred in Adidas' football advertising this year

The sportswear and equipment manufacturing giant kicked off a review in September with a brief to help existing customers and handle some digital activity.

Campaign understands Havas Helia has been appointed after a competitive pitch against M&C Saatchi's Lida, CHI & Partners/Rapier and Proximity.

Formal pitches took place in mid-November at Adidas’ headquarters in Herzogenaurach, Germany. The process was handled by Roth Observatory.

72andSunny was appointed as the global creative agency for Adidas’ sports performance division in March, overseeing work on football, running, basketball and women’s products.

Iris is the global lead on Adidas’ football division and this year created the provocative online films for the "there will be haters" campaign, which starred footballers Luis Suarez and Lionel Messi. 

In 2013 Havas Work Club picked up the brand’s UK social media account after a competitive pitch. 

Havas Helia declined to comment. Adidas could not be immediately reached for comment.