Adidas appoints Iris to running brief

LONDON - Adidas has appointed Iris as the lead creative agency on its global running account after a pitch that included the incumbent, 180 Amsterdam.

Adidas...appoints Iris on global running account
Adidas...appoints Iris on global running account

The assignment will see Iris manage strategy, advertising and retail and experiential marketing for the brand's running products.

The category, which is part of the sportswear company's "sports performance" range, is aimed at serious runners, rather than general consumers.

Recent campaigns include the "it's what happens between runs" poster, which showed marathon runners in everyday situations.

Iris, which was already on the Adidas roster, previously produced work such as the "polar" campaign, which promoted a training system that allowed runners to integrate heart-rate monitors with their training equipment. 

Shaun McIlrath, the joint executive creative director of Iris Worldwide, said: "This appointment by Adidas signals our emergence as a global creative force.

"As an agency, we admire Adidas and share a common view of the world, so we're delighted to be given the honour of leading such an important category."

180 Amsterdam remains Adidas' lead creative agency across the rest of its sports-performance business. 

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content