Adidas captures Messi's 'genius' by filming skills at 1,000 frames a second

Lionel Messi is dressed in a bespoke LED suit to capture the FC Barceolona star's movement and "reveal the secret of his genius" to communicate the "light in motion" design of the new Adidas boot.

Hundreds of individual LED’s were sewn into the suit and a Phantom camera that is capable of filming at 1,000 frames a second was brought in to to portray Messi’s football skills.

Brand: Adidas

Agency: Iris

Creative: Adam Fish

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