Adidas "Create the answer" by 72andSunny

Adidas brings together 56 creators from sport and culture, including Leo Messi, Gabriel Jesus, Caroline Wozniacki, Karlie Kloss and Pharrell Williams, for what it calls its most personal campaign.

In a film by 72andSunny, master of ceremony A$AP Ferg guides viewers through a showcase of creativity, repeating the line "Creativity is the answer" (in case you forgot the brand’s message). The 56 stars will also share tailored content across their personal social channels and in cities including London, New York, Shanghai, Tokyo, Paris and Los Angeles. 


Global VP, global communications
Senior director, global brand communications
Director, global brand communications
Senior manager, global brand communications
Director, global brand comms
Assistant manager, global brand comms
VP, global brand comms football
Senior director, global brand comms football
Senior brand manager, global brand comms football
Senior director, global brand marketing operations & production
Director, creative shoot and production
Senior manager, creative shoot and production
Senior creative production & shoot manager
Assistant creative shoot & production manager
Creative shoot and production manager
Executive creative directors
Executive creative director APAC
Creative directors
Senior writer
Creative technologist
Managing director
Group brand director
Brand director
Brand coordinator
Director of production
Executive producer
Producer: Ricardo Hieber
Junior producers
Strategy directors
Senior communication strategist
Communications strategist
Cultural researcher
Director of business affairs
Business affairs director
Business affairs managers
Senior studio manager
Producer / studio coordinator
Studio coordinator
Production company
Director B team
Director of photography
DP B team
Executive producer
Production manager
Post production company
Executive producers
Production assistant
Shoot attend
3D lead artist
2D lead artist
Creative director
Editorial company
Executive producer
Post production company
Colour assist + Thomas Mangham + Brendan Buckingham + Daniel Levy
Audio post production
Sound designer and mixer
Assistant sound editor
Audio producer