Adidas "Create the answer" by 72andSunny

Adidas brings together 56 creators from sport and culture, including Leo Messi, Gabriel Jesus, Caroline Wozniacki, Karlie Kloss and Pharrell Williams, for what it calls its most personal campaign.

In a film by 72andSunny, master of ceremony A$AP Ferg guides viewers through a showcase of creativity, repeating the line "Creativity is the answer" (in case you forgot the brand’s message). The 56 stars will also share tailored content across their personal social channels and in cities including London, New York, Shanghai, Tokyo, Paris and Los Angeles.