Creativity can be the differentiator in getting an athlete noticed, according to a new fast-paced Adidas ad by 72andSunny.
The film stars some Adidas Tango Squad players, a group of hyper-connected football-obsessed 16- to 19-year-olds who hail from cities around the world. Shot on Real Madrid’s training ground, the players flaunt their creativity on and off the pitch, showing that the future of football will come from the street. Football stars Zinedine Zidane and Marcelo also feature in the spot, but it is the Tango Squad who stand out. This spot is the latest in the "Here to create" campaign, which positions Adidas as a sports brand for creators.