Adidas to erect X-shaped training space in London

Adidas is set to host a series of fitness events within an X-shaped pop-up space known as The X at London's Victoria Park from 18-28 February.

The 10-day event will celebrate the launch of Adidas' new PureBoost X running shoe
The 10-day event will celebrate the launch of Adidas' new PureBoost X running shoe

Inspired by the brand’s new PureBoost X women's running shoe, the installation will host a range of training experiences for women of all fitness levels, including runs, sunrise yoga sessions and bootcamp-style classes, to be delivered by Adidas ambassadors.

Attendees can also expect Q&A sessions with fitness experts, supper clubs and smoothie making masterclasses, with additional events as well as guest appearances to be revealed closer to the launch date. 

The X is set to employ Pavegen technology as part of the experience, where it will utilise the energy of visitors to illuminate Victoria Park’s run route. This will see the track remain open after dark for the first time, enabling brand ambassadors to host evening runs throughout the period. 

Visitors to the installation will also be able to visit its dedicated recharge bar and energy room.

Those wishing to attend sessions within The X can sign up from today (12 February), and tickets will be staggered throughout the 10 days. 

The X will be open from 9am to 7pm each day, and the run route will be available to tackle from 7am to 10pm.

Reebok recently hosted a CrossFit themed pop-up in London's Shoreditch, meanwhile Nike is set to bring running events to the capital as part of its NikeWomen Victory Tour event series.

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