Adidas Football "Predator is back" by Iris

Just as other brands have started mimicking Adidas' advertising style, the company shakes up its creative approach to unveil the return of the Predator, the iconic football boots that have been reimagined for a new generation.

Brand ambassador and Manchester United footballer Paul Pogba fronts the ad, which is shot in the colours of the boot. The film is a bit grittier than previous spots and the soundtrack slows down with classic song I Put a Spell on You by Screamin’ Jay Hawkins. The ad was created by Matt Carter and Jonathan Wedlake at Iris, and directed by Jonathan Augustavo through Skunk. 


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