Adidas Football "Watch me create" by Iris

Adidas Football launched its Cold Blooded SS18 pack by positioning the football boots as the ultimate weapons of creativity.

The campaign by Iris places three of Adidas’ star players – Paul Pogba, Leo Messi and Luis Suárez – in the director’s seat, controlling their own films to show off the creative identities of their boots. Pogba showcases control with the Predator boot, Messi agility with Nemeziz, and Suarez speed with the X. The work was created by Matt Carter and Jonathan Wedlake and directed by Gerson Aguerri through Canada. 


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