Adidas "Hi energy" by TBWA\Neboko

Adidas has enlisted David Beckham for a fast-paced spot to promote the launch of its Ultraboost 21 running shoe.

The ad begins as an energetic teen tries to motivate her friend into taking up running.

It goes on to capture the feeling of "runner’s high", which apparently feels like "you’re in your own video game with unlimited lives". The work was created by Simon Carr and Tristan Lenczner, and directed by  Valentin Petit through Division Paris. 

Last year, Adidas launched an ad highlighting the emotional perks of running, "Run to reconnect".


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