Adidas launches #ForceOfBlack as New Zealand rugby team lands in London

Adidas has welcomed the New Zealand All Blacks rugby team with an event that challenged Londoners to take on the #ForceOfBlack in a wind tunnel under London's Hungerford Bridge.

#ForceOfBlack: All Blacks star Sonny Bill Williams poses with Londoners

Adidas, the official kit supplier to the team, built the wind tunnel to replicate the experience of taking on the power of the All Blacks.

Players Dan Carter, Sonny Bill Williams, Sam Whitelock, Ben Smith, Jerome Kaino, Julian Savea, Tawera Kerr-Barlow and Charlie Faumuina attended the event and watched fans take on the challenge.

Adidas has created the 'blackest ever kit' for the team to wear throughout 2015, which will be accompanied by versions of the leading Adidas rugby boots.

Topics