Adidas Originals 'I am the PSM' by Stink

Adidas has released an online film featuring Pauli Stanley-McKenzie, aka "The PSM", the drummer for the pop group Gorillaz.

Filming was shot over three days in the lead-up to and during a concert featuring Snoop Dogg and Gorillaz in front of 12,000 people in Fortaleza, Brazil.

The spot was created and produced by Stink, and directed by Rohan Blair-Manget. The editor was Sam Ostrove at Cut & Run.