Adidas has unveiled its first advertising since the World Cup with
a poster campaign created from images of its various footwear.
The four executions, devised by Leagas Delaney, feature head and
shoulders shots of four Adidas stars - the boxer, Prince Naseem, the
footballer, Paul Ince, the basketball player, Kobe Bryant, and the
tennis player, Anna Kournikova.
From a distance, the stars’ faces look like photographs. However, a
closer look reveals that their images are created entirely from pictures
of sports shoes.
Bryant’s face, for example, is made up of hundreds of basketball shoes
shaded and shaped to produce a realistic image. Ince is rendered through
Predator Accelerator boots, Kournikova’s features are, in reality, Feet
You Wear Response tennis shoes and Prince Nassem is assembled from
Equipment Solution shoes.
The posters were created by the art director, Tiger Savage, and the
copywriter, Mark Goodwin. The illustrations were by Andy Holmes at Three
They will break nationally on six-sheet posters on 10 August.