Adidas celebrates movement in all shapes and sizes to promote the brand's inclusive sizing range.
The empowering ad encourages women to reimagine sport and embrace it no matter their shape, size, ethnicity or athletic ability. Featuring a range of female figures from sport and wellness – including Paralympic medalist Denise Schindler, world champion skier Mikaela Shiffrin and marathon runner Jada Sezer – it spotlights the varying role of sport in women’s lives, from the perks of yoga to the ego-boost of a good ol’ fashioned workout.
The ad will run on Adidas' social channels. It was created by Sally Leach, Michelle Collins, Eve Anthony and Rosie Thomas, and directed by Sarah Chatfield through Kode. The media agency is MediaCom.