Initially, the winning agency will launch the idea on the continent before entering the UK market.
The pitch does not affect any of Adidas' existing agency relationships.
The Nike+ Experience work, created by R/GA, which won the Cyber Lion Grand Prix at Cannes in 2007 and gold at the Campaign Digital Awards the same year, was based on a partnership between Apple and Nike. The work involved the creation of a new product - a computer chip that runners could put in their trainers which sent data about speed and distance to their iPods.
It was backed by a website that allowed users to set goals, and track their progress.