Adidas 'the bull' by 180LA

Adidas has launched a global ad campaign for the basketball player Derrick Rose's signature shoe, the adiZero Rose 2.

The 60-second spot, "the bull", by 180LA, launched on YouTube after a teaser on Facebook.

It was written by Dave Horton and art directed by Matthew Woodhams-Roberts, and directed by Stacy Wall through Imperial Woodpecker.

The campaign also includes print, online and mobile activity.