A Christmas Carol gets a celebrity makeover by Sid Lee for this year’s Christmas campaign from Adidas. "The cautionary tale of Ebenezer Snoop" features the rapper Snoop Dogg and sport stars including the footballer David Beckham, the basketball player Derrick Rose and the tennis player Andy Murray. The work was written by Brad Getty, art directed by Jamie Gurnell and directed by Jake Szymanski through Jimmy Lee. It includes an online film, with illustrations by the Beavis And Butt-Head artist JJ Sedelmaier.
Executive creative director
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