Leagas Delaney has created a global television campaign for Adidas
which centres on the brand’s association with tennis.
The campaign will break in relevant markets as the world tennis
tournaments progress around the globe. It broke in Australia to coincide
with the Australian Open, and is likely to go on air in the UK in June
to coincide with Wimbledon fortnight.
The ad pools four of Adidas’ sponsored tennis stars, including Martina
Hingis and Anna Kournikova. The four are shown playing a game of mixed
doubles in the middle of a New York nightclub.
The four players perform tennis tricks, such as hitting the ball through
their legs to the beat of the soundtrack. The DJ, Roger Sanchez, is the
Clubbers dance at the side of the court until a player hits the ball
into a loudspeaker. The music softens until the beat forces the ball out
of the speaker at Kournikova.
The commercial ends with the line, ’Welcome to the club’, and the Adidas
Neil Simpson, the global advertising director of Adidas, said: ’This
spot proves that tennis can be youthful and fun. As one 17-year-old said
to me, ’Adidas knows what we like - sport, a great DJ, decks, girls and
The campaign was written by Mark Goodwin and Will Farquhar and art
directed by Tiger Savage and Ian Ducker. It was directed by Phillipe
Andre through The End.
UK media buying is through New PHD.
Colin Clarke, the board account director of Leagas Delaney, said: ’This
ad acts as a counterpoint to the stuffy image of tennis that some people