Adidas 'wake up' by 180LA

Adidas has collaborated with the basketball star Derrick Rose on "wake up", a new global TV spot by 180LA as part of "the return of D Rose" campaign.

It airs this week in conjunction with the worldwide launch of the D Rose signature collection, including the D Rose 3 basketball shoe.

The ad aims to capture the time-stopping shock and disbelief felt by fans across Chicago as their favorite son’s season came to an end.

It was written by Dave Horton, art directed by Matthew Woodham-Roberts and directed by Stacy Wall through Imperial Woodpecker.


Executive creative director
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Client credits
SVP, global brand marketing
Global head of brand communication
Sr global advertising manager
Sr global digital manager

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