Work for Adidas was shortlisted twice, once for "@brazuca" by We Are Social and another for "#therewillbehaters" by Iris Worldwide.
R/GA London was shortlisted for its "game before the game" campaign for Beats by Dre, while OgilvyOne London picked up a nod for "never stop discovering" for Land Rover.
BBH’s "map pins" work for British Airways is a finalist, along with the "see the world through a child’s eyes" street art campaign by AMV BBDO for the V&A Museum of Childhood
Other finalists include "bear" by BMB for Tui; McCann London’s "clicktwo travel" for Momondo; "find your amazing" by Grey London for Kuoni; and 4Creative’s "grand national" work for Channel 4.
Finalists for the five categories being studied today – Alcoholic Drinks, Automotive, Health & Beauty, Online Services and Telecoms & Technology – will be revealed tomorrow on Twitter and on Campaignlive.co.uk.