A leading charity is looking for advertising and media agency staff
prepared to spend a week in the jungles of Borneo later this year.
The exercise is part of a fund-raising drive for the Foyer Federation,
organised by the adventure specialists, Raleigh International.
The charity, which helps homeless and at-risk young Londoners, is
looking for 20 six-strong teams for the week, which culminates in a trek
up the 12,000-foot Mount Kinabalu. A minimum of 75 per cent of the money
raised will go to the charity.
As well as the climb, the week involves sea-kayaking, jungle treks and
white-water rafting in an area of Borneo also used by the SAS for jungle
Each team will be expected to raise a minimum of pounds 15,000, plus a
contribution of pounds 6,000 from their employers. The organisers say
participants need only be reasonably fit, and that the challenge is as
much about brains as brawn. The trip is scheduled to take place in May
Stephen Carter, chief executive of J. Walter Thompson and a prime mover
in the project, said: ’The main aim is to raise pounds 500,000 for a
worthwhile cause, but employers should also find that their staff get a
lot out of a highly motivating event in one of the world’s most
The culture secretary, Chris Smith, added: ’It’s great to see the media
industry getting behind such an important London issue.’
Further information about the trip is available from Camilla Benson at
Raleigh International on 0171-371 8585 or by e-mail at