Adland's Digital Revolution: Things you never knew about ... Quickcut

- Quickcut has been working extensively within the preparation and validation of files for press for more than 15 years.

- The level of detail coupled with publisher/print site involvement are what set Quickcut apart and the keys to ensuring files developed using Quickcut solutions are not only printable, but designed to print for a specific publication or other printed product.

- Today, Quickcut is the world's leading provider of digital workflow solutions to the advertising and publishing industries distributing more than 1.5 million print advertising files every year.

- Companies worldwide use Quickcut to source exact ad specifications for more than 11,000 newspapers and magazines.

- Quickcut is the only company that uses each publication's exact production specifications, including colour profiles, to guide and manage advertising and any print file from the point of creation to the point of print delivery to ensure quality results.

- Today 65 per cent of ads processed by Quickcut solutions are colour managed for specific publications at the point of creation.

- The Guardian, The Observer, The Times, The Sunday Times, News of the World, The Sun, Irish Independent and The Irish Times accept ads only through Quickcut. While The Daily Telegraph, Financial Times, Daily Mail, Mail on Sunday, Evening Standard and Metro recommend Quickcut as the preferred route.

- Advertisers are joining the Quickcut UK network alone at the rate of five new companies a week. Fans include: AMV BBDO, Dell, TAG, Euro RSCG, Ryanair, TMP Worldwide, Leo Burnett, McCann Erickson and Ogilvy & Mather.

- Quickcut's suite of software products are used within the music industry to ensure the integrity of CD and DVD artwork supplied to printers.

- The volume of files handles for UK-based advertisers increased by 200 per cent last year.


- Offers digital delivery of television and radio advertising to all major European and International markets, including all UK and Irish TV stations. 2,610 TV stations and 3,520 radio stations globally!

- Delivers digital copy to UK TV stations at the click of a button and delivers to BSkyB with no late copy charges.

- Connected to more than 450 radio stations in the UK and Ireland, including every commercial and Rajar station.

- Provides a two-hour service with no charge for cancelled orders and online tracking tools for orders and point-of-delivery reports.

- Average delivery time from receipt of material to end destination is less than 2.5 hours. Average order completion is less than 4.5 hours.

- Offers up to 50 per cent off standard market rates to deliver radio commercials.

- Offers 100 per cent reconciliation of delivery of radio commercials to broadcaster's stations or central traffic hubs.

- Is more than a delivery service - it's an Asset Management system: AdBank, ProjectBank and PostBox. Adbank centrally stores broadcast ready for access online at any time in addition to all supporting rushes, scripts, documentation, budgets etc. More than 50,000 commercials have been AdBanked so far.

- Is directly linked to the BACC system, enabling scripts to be submitted, approved securely, effortlessly and free of charge.

- Adstream delivered more than 350,000 ads in the past year and is committed to spending $5 million on research and development every year.

And finally ...

- Quickcut and Adstream, market leaders in digital advertising services, are merging to form the world's first integrated multimedia solution for advertising agencies.


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