Adlink has clinched the online media contract for Waitrose.com. The
supermarket had previously not allowed advertising on its site.
Adlink has already sold several banner packages since picking up the
sales account two weeks ago.
The UK-based pan-European web sales house will continue to sell banners
for a few months before switching its focus to sponsorships and content
Aside from offering information on food, drink, restaurants and
shopping, the site includes sections on business, travel, entertainment
and education. It attracts an upmarket audience and delivers four
million page impressions a month.
Richard Holman, Adlink UK managing director, said: ’We are pleased to be
working with such a premium brand. We see it as a springboard for future
expansion in this area.’
Adlink, which bought Holman’s outfit New Media Marketing & Sales in
February, has a portfolio of European clients including Le Figaro, Radio
France, Wallstreet Online and Yahoo! Sweden.