Admedia, the washroom poster contractor, has hired a salesman to
deal solely with poster specialists and is looking for six account
Rob Blake, former ad manager at Adshel, arrived at the company last
He joins Admedia, which owns and operates washroom poster sites in
shopping centres and motorway service stations, as head of poster
Blake, a one-time ad manager at TDI, will report to Admedia’s joint
chief executives Jonathan Naggar and Philip Vecht. He will be part of a
five-strong sales team liaising with the likes of Posterscope and Poster
Admedia has 10,000 washroom panels in 180 shopping centres including
Lakeside in Thurrock, Metro Centre in Gateshead and Trocadero in
It owns more than 660 six-sheet panels at motorway services across the
Meanwhile, Admedia has signed up Virgin Net for a washroom campaign
featuring its ’Please wash your hands of boredom’ ads.
The ads, which have already appeared in Pitcher & Piano and All Bar One
bars across the country, will appear in the form of A3 posters in 90 of
Admedia’s shopping centres.
The campaign will run until the end of March. The EyeSite posters, which
are placed above urinals at eye level, were booked by Manning Gottlieb
Media and Posterscope on behalf of Virgin Net.