Admiral "looking out for you" by McCann Birmingham

Admiral, the insurer, has released a new campaign, and swapped its male naval mascot for a female one.

McCann Birmingham created the work after winning the brand’s creative business following a pitch in 2015. The first ad in the campaign shows the new admiral arriving for her first day in the office, and two more spots will follow in which she will expound on the brand’s virtues. The TV ads will be backed by a PR campaign and behind-the-scenes content available online.