Adobe enlists help of influencers for university pop-ups

Adobe is touring UK universities with influencers to help students develop their skills with its Creative Cloud services.

Adobe enlists help of influencers for university pop-ups

The "Made by you" campaign has been created by Seed and is a series of pop-up events taking place at university campuses.

Steven Bartlett, chief executive of influencer marketing agency Social Chain, illustrator Dan Mumford, designer Joe Prytherch, WAH nails founder Sharmadean Reid, and University Cribs founder Christian Samuels will all be offering advice and sharing their experiences.

The tour kicked off on 6 November at Bournemouth University and will run until 27 November. It will stop off in Oxford, Coventry, Bristol, Bath, Nottingham, Manchester, Sheffield, Leeds and Newcastle.

Emma Bryson, marketing manager for northern Europe at Adobe, said: "At Adobe, we’re committed to equipping students with the tools needed to make it in the real world, helping to build the next generation of young creatives.

"Whether they study a creative course, are a budding entrepreneur or a club social secretary, we’re seeing more and more students who want to develop their creative skills to best prepare them for future success and ‘Made by you’ will empower these students to do just that."

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