Euro RSCG Wnek Gosper has presented Ken Livingstone as the people’s
choice in its debut advertising for his mayoral bid.
The poster campaign takes a softly-softly approach, opting to take the
high ground rather than responding to recent and potential dirty tricks
campaigns instigated by other parties.
It presents him as the people’s choice rather than the political
Two executions launch this week. One features black and white
photographs of the four candidates with the name of their party printed
Under Livingstone’s picture the word ’London’ is printed.
A second execution introduces one of the major issues for the London
mayor - transport. It features Livingstone alongside the line ’You can’t
save the Underground by taking the party line.’
The posters will appear at major outdoor sites around the capital.
Euro RSCG’s chief executive, Brett Gosper, said: ’This round of work
emphasises that this is all about London, not about party politics.’
The work features Livingstone’s party colour - purple - and introduces
his logo, Ken4London.