Adshel unveils six outdoor ad packages

Adshel is offering advertisers six new campaign packages, including the chance to buy sites on a specific day, ending the usual 14-day posting cycle.

Adshel is offering advertisers six new campaign packages, including

the chance to buy sites on a specific day, ending the usual 14-day

posting cycle.



The packages - launched this week - are called National Retail, London

Retail, London Commuter, Central London, Showcase and Conurbation

Cover.



Adshel hopes the packages will attract a host of new advertisers. For

example, National and London Retail - the packages that end the 14-day

system - offer posting on specific days, which may lure advertisers with

time-sensitive copy.



The National Retail package offers 2,000 sites and London Retail covers

300 sites. Around 70 per cent of options within these packages are

within a 100 metre radius of supermarkets, shopping centres and other

retail centres.



Adshel claims Central London is the first ever proposition to target the

roadside audience in the capital’s centre. The package is aimed at the

key audience that lives, works and shops within London’s North and South

Circular roads.



London Commuter covers 370 locations within 100 metres of London

Underground and British Rail stations. The sites target rail commuters

and those travelling by road within the London ITV area. Adshel said it

launched the package following demands from advertisers for an

alternative to TDI and Maiden propositions.



The Showcase package comprises 50 national sites, including posters,

special-effect cut-outs, 3D mouldings and other creative options.



Conurbation Cover targets all major urban areas. It includes 3,000 sites

nationwide, ’combining high coverage with effective levels of

frequency’.



The conurbations are: London, the West Midlands, Greater Manchester,

Merseyside, West Yorkshire, South Yorkshire, Tyne and Wear, South Wales,

East Midlands and Edinburgh.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus