Adspend in consumer magazines rises to £214m

LONDON - Advertising expenditure in consumer magazines rose for the second successive quarter in the last quarter of 2002.

Expenditure rose to £214m, a 3.6% year-on-year increase, according to figures from the Advertising Association. Spend in consumer magazines increased by 0.8% across 2002, despite a difficult first six months.

The AA report also shows slight signs of a move toward a recovery in business magazine advertising. The fall of 5% in the final quarter of 2002 was less sharp than in previous periods.

Philip Cutts, director of marketing at the Periodical Publishers Association, said: "Consumer magazines have remained buoyant through the downturn in advertising by offering an effective route to market. In tougher economic times, magazines have made marketing budgets stretch further by offering advertisers excellent return on investment."

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