ADVERTISEMENT: Travel Advertising Awards 2002

I first glimpsed them through a half-open door while sipping a pre-judging peppermint tea.

Adverts as far as the eye could see.

Acres of smiley families, wobbly arsed toddlers, impossibly blue skies and seas, timetables and sche-dules, aeroplanes ... and caravans.

The tables in the Coronation Room in the Hilton groaned under the weight of polyboard. The dull, the worthy and the respectable are always over-represented. It was ever thus.

But the good stuff was in there too.

Every year BA and Virgin Atlantic duke it out with fresh new campaigns and brave one-off topical ads - 2001 was no exception. Fallon, too, has now entered the fray with intelligent work for United Airlines.

There were inspired pieces of ambient material and ingenious trade promotions.

The Martin Randall brochure could adorn anybody's coffee table long after its prices are out of date.

But the year belonged to Club 18-30.

I have had some experience of the Club 18-30 organisation. Many (many) years ago I accompanied some 30 gentlemen from Bermondsey on a stag weekend to an 18-30 in Bognor Regis.

It was an interesting experience. And these press ads certainly go some way to indicating the type of entertainment facilities provided. (Emptying your bags takes on a completely different meaning on an 18-30 excursion.)

Because of the high testosterone levels, emptied fire extinguishers and numerous police visits, I, like every other male guest, returned without my £10 deposit.

Now some might say that coming up with an award-winning campaign for a client such as Club 18-30 should be a doddle. It should be as easy as taking a penalty. But I've seen many similar opportunities go wildly astray. This one has been neatly tucked away.

THE JUDGES

Mike McKenna - Leo Burnett (chairman)

Tom Allen - Theme Park Holidays

Russell Amerasekera - Travel consultant

Keith Betton - ABTA

Dave Dye - Campbell Doyle Dye

Andy Green - Andy Green Photography

Rob Jack - BMP DDB

THE ORGANISERS

The Chartered Institute of Marketing Travel Industry Group:

www.cimtig.org

OctopusCommunications

MULTIMEDIA CAMPAIGN (Sponsored by Travel Channel)

Gold: United Airlines

Agency: Fallon

Silver: Virgin Trains

Agency: Rainey Kelly Campbell Roalfe/Y&R

Silver: Teletext

Agency: Delaney Lund Knox Warren

COLOUR PRESS AD (Sponsored by MGN)

Gold: Club 18-30

Agency: Saatchi & Saatchi

Silver: Eurostar

Agency: TBWA/London

SMALL PRESS SPACE (Sponsored by The Daily Telegraph and The Sunday

Telegraph)

Gold: Virgin Atlantic

Agency: Rainey Kelly Campbell Roalfe/Y&R

Silver: United Airlines

Agency: Fallon

CINEMA AD

Gold: Club 18-30

Agency: Saatchi & Saatchi

Silver: Visit Scotland

Agency: 1576 Advertising

COLOUR PRESS CAMPAIGN (Sponsored by MGN)

Gold: Club 18-30

Agency: Saatchi & Saatchi

Silver: Eurostar

Agency: TBWA/London

BUSINESS PRESS CAMPAIGN (Sponsored by Times Newspapers)

Gold: British Airways

Agency: M&C Saatchi

Silver: Virgin Atlantic

Agency: Rainey Kelly Campbell Roalfe/Y&R

CREATIVE MEDIA PLAN

(Sponsored by The Guardian and The Observer)

Gold: British Airways

Agency: iTraffic

Silver: South African Airways

Agency: Universal McCann

RADIO AD

Gold: Teletext

Agency: Delaney Lund Knox Warren

Silver: Wales Tourist Board

Agency: Red Cell

BROCHURE (Sponsored by Highbury-Columbus Travel Publishing)

Gold: Martin Randall Travel

Silver: The Ski Company

Agency: Bobbett Design

TRAVEL TRADE PROMOTION (Sponsored by Travel Weekly)

Gold: Virgin Atlantic

Agency: Start Design

Silver: British Airways

Agency: Tullo Marshall Warren

DIRECT MAIL

Gold: Virgin Holidays

Agency: Eventer Design

Silver: Virgin Atlantic

Agency: Start Design

LOW BUDGET TV AD (Sponsored by Campaign)

Gold: Seacat

Agency: Union Advertising Agency

Silver: Birmingham International Airport

Agency: McCann-Erickson

OUTDOOR AD (Sponsored by Clear Channel)

Gold: British Airways

Agency: M&C Saatchi

Silver: Virgin Atlantic

Agency: Rainey Kelly Campbell Roalfe/Y&R

OUTDOOR CAMPAIGN

Silver: DFDS Seaways

Agency: BMP DDB

LEISURE TV AD (Sponsored by Campaign)

Gold: Eurostar

Agency: TBWA/London

Silver: P&O Cruises

Agency: Miles Calcraft Briginshaw Duffy

BUSINESS TV AD (Sponsored by Campaign)

Gold: British Airways

Agency: M&C Saatchi

Silver: Virgin Atlantic

Agency: Rainey Kelly Campbell Roalfe/Y&R

CONSUMER PROMOTION

Agency: Start Design

Silver: Club 18-30

Agency: Saatchi & Saatchi

TRANSPORT

Gold: Club 18-30

Agency: Saatchi & Saatchi

WEBSITE (Sponsored by Netgain Networks)

Gold: Opodo

Silver: Eurostar

Agency: Redwood Media

Silver: STA Travel

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