Advertisers doubt effectiveness of Twitter

LONDON - Just 8 per cent of advertisers think that the social media site Twitter is a "very effective" marketing tool.

Twitter... advertisers split on its effectiveness
Twitter... advertisers split on its effectiveness

However, while one in three advertisers, some 34 per cent, said that Twitter was not effective as a marketing tool, 50 per cent of advertisers agreed that Twitter is somewhat effective.

A small minority of advertisers – just 8 per cent – said that Twitter was not effective at all as a marketing tool.

The research company Harris Interactive, with LinkedIn, conducted a poll among 1,015 US advertisers in late June.

The research also found that while 83 per cent of advertisers were familiar with Twitter, only 31 per cent of web users were.