Advertisers snap up USA Today’s dollars 1m front-page ad slot

It’s only seven-eighths of an inch high, but the strip at the bottom of USA Today will cost clients more than dollars 1 million a year for a once-a-week placement.

It’s only seven-eighths of an inch high, but the strip at the

bottom of USA Today will cost clients more than dollars 1 million a year

for a once-a-week placement.



Since national newspapers moved away from splashing ads all over page

one, the front-page ad has become something of a taboo.



But USA Today recently decided to offer a thin strip at the bottom of

its front page.



The paper’s senior vice-president, advertising, Carolyn Vesper Bivens,

said: ’For years advertisers have said if we decided to sell the space,

they’d be interested.’



The strip was snapped up within hours of being offered. Marriott,

General Motors, NorthWest Airlines, AT&T and online superstore Value

America, all bought the slot.



’We expect to make more than dollars 5.2 billion from the first year,’

said Bivens.



USA Today has a daily circulation of 2.27 million.



Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus