Hazlitt, 43, will join GCap on 1 May. She will take responsibility for its Capital Radio and Choice FM stations, in addition to running GCap's national commercial sales and online operations. She previously ran Virgin Radio for SMG, a job she left last week.
Jonathan Barrowman, the head of radio at Initiative, said: "This is great news for GCap, it has certainly been bolstering its team recently, and in Fru has brought in real quality to its leadership."
Despite speculation to the contrary, GCap said Hazlitt's arrival would not affect the position of Duncan George, the commercial director of GCap's national sales operation. He will now report to Hazlitt in her capacity as the board member who holds the responsibility for commercial and sales.
Hazlitt is a former managing director of Yahoo! UK and Ireland and, while working at Virgin Radio, the station managed to increase its revenues from non-spot advertising.
- Comment, page 40.