Advertising amnesia: why brains beat bytes

Never mind technology, long-term brand-building relies on human memory, says 101's Laurence Green.

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call 020 8267 8121

Don't have an account?

Register for free today to be eligible for email bulletins and further access to articles.

Register Now


See membership options

If you have recently become a member, please follow the link below to obtain your user login and password

Activate membership 

Marketing Society member? Click here for full access 

Get top stories and new campaigns emailed to you each day

Stay in touch with our Campaign bulletins

Sign up here

1 How the BBC made a stop-motion Christmas ad to capture real British life

BBC One's acclaimed Christmas ad ditches festive clichés and uses a new animation technique to tell a story of togetherness. Brittaney Kiefer talks to the creators about how they pulled it off.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).