LONDON - New research showing a marked drop in consumer trust in advertising has led the new chief executive of the Advertising Association to urge members to launch a counter-attack.
The Advertising Association chief executive, Tim Lefroy, will later today reveal that only 15 per cent of adults generally trust advertising.
He will blame the figures on action by lobbyists who have successfully implemented a ban on tobacco advertising, and are now set for an attack on alcohol promotion.
Key advertisers, including Barclays, Diageo and Unilever, are funding a research initiative into the benefits of advertising.
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