Advertising Association picks Tory frontbencher as new DG

LONDON - The Advertising Association has sprung a major surprise by reaching beyond the industry to appoint the Tory shadow minister, Baroness Peta Buscombe, as its new boss.

As the AA's chief executive and director-general, she will become the first woman to run an ad industry body when she steps down as the Conservative education spokesperson in the House of Lords before the end of the year.

A former commercial lawyer, Buscombe, 52, will succeed Andrew Brown, who is stepping down after 13 years in the job. Her links to the industry include having been legal adviser to the IPA for three years from 1984, and being a shadow minister covering the Department of Culture, Media and Sport.

Buscombe's political contacts will be at a premium as the industry comes under intensive fire over its alleged role in fuelling obesity.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content