The IPA has made a written submission to the Competition Commission
opposing the Carlton/United News & Media merger on the grounds that such
a merger would lead to over-concentration of ownership.
The advertiser trade body ISBA has also written to the Competition
Commission, saying that it would be unhappy to see any change in the 25
per cent limit on national advertising revenue should the merger go
through because, like the IPA, it believes the existing constraints
ensure a competitive marketplace.
The IPA points out in its submission that the proposed Carlton/United
merger would lead to a 36 per cent share of national TV ad revenue and a
60 per cent share of revenue in their own regions.
According to the IPA, there would be an imbalance in the ’delicate
airtime sales structure’ that could undermine ITV’s ability to maximise
audience share. It also states the merger would ’set a precedent for the
regulation of competition across other media and business in general’.